ARE YOU AWARE THAT CLEARCOIN IS ABOUT TO CHANGE THE WORLD OF MARKETING? KEEP READING TO FIND OUT HOW
Image source : https://clearcoin.co
It’s no news that the old way of marketing and advertising is fading away. For approximately 200 years, there has been a path-dependent, less efficient, and fraud prone attitude towards marketing and the way we communicate brands and products, but this approach towards marketing and advertising is no longer sustainable.
We have all witnessed the way Blockchain technology has created a brand new business use case in the financial institution, through cryptocurrencies. This might be the first use of this technology, but this is definitely not the only use. Blockchain technology has been used also in healthcare, copyrights, among others.
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Blockchain used in Healthcare
Image source : Google images.
The $563 billion marketing industry, is huge and successful, yes, but yet there are still lots of challenges that need to be settled in this industry, challenges such as false marketing statistics, fraud, etc. If you follow tech news, you will notice that distributed ledger technology along with artificial intelligence seem to be the dominant technological inventions in the last two years, coupled with the fact that blockchain technology has successfully provided solutions to challenges in non-financial industries like healthcare, it would not be unrealistic to expect blockchain-based solutions for the marketing industry too. It is this blockchain-based solution that ClearCoin is bringing to the marketing industry.
So what is this company called ClearCoin?
Image source : https://clearcoin.co
It has been reported that the annual ad fraud experienced in the marketing and advertising industry is in excess of $16 billion. This is because most people just pay for advertisement, and have no way of tracking how effective the advertisements they are paying for are, hence advertisers taking advantage of this inefficiency. ClearCoin has come to take care of this inefficiency.
ClearCoin is a technology company that powers the real-time buying and selling of media on decentralized applications and the broader digital environment. [1]
In layman terms, ClearCoin is a marketplace designed for advertisers, marketers, and businesses who are tired of the ineffective and fraudulent means of advertising and marketing found in the present day $563 billion advertising industry, and want effective and transparent advertising and marketing services. ClearCoin intends to utilize the qualities of blockchain to create transparency and accountability, thereby providing businesses with an effective and efficient way of reaching their potential customers, and also taking advantage of the blockchain distributed ledger to track the quality of ad inventory. Finally, ClearCoin is built in Los Angeles, California with other team members in major markets around the world and is producing the clearest and most transparent advertising software on the market.
PURPOSE
The company is driven by a shared purpose. The purpose is defined as a mission statement.
ClearCoin’s mission is to power media and advertising on the distributed web of tomorrow.
If ClearCoin powers the buying and selling of media on decentralized application, then,
How will a decentralized marketing platform impact how businesses interact with their consumers?
For us to know how a decentralized marketing platform will impact how businesses interact with their consumers, we have to first know how the current marketing industry works.
The marketing industry is a platform that enables the interaction between many market players – publishers, advertisers, and middlemen alike. Let’s take a brief look at these players.
Publishers
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Image source : Google images
A publisher is basically an entity who shows ads on their websites and receives money in return. The job of the publisher is to advertise a product or service of the advertiser, hence driving people to the advertiser’s page, to make a purchase or to get more information.
Advertiser
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Image source : Google images
An advertiser is a person who pays money to have his product or service shown as an ad on the mobile app or website of the publisher. The advertiser determines the kind of product or service that will be advertised on the website.
Traditional Advertising Networks
The following are present big players in the traditional advertising network.
- Google Adsense
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Image source : Google images
This is a program run by Google. It is a free and simple program that enables website owners to run google targeted ads on their websites. The advertisers are individuals and organizations who pay money to google to have their products advertised. The publishers are blog owners who advertise these google targeted ads on their website.
- YouTube Partner Program
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Image source : Google images
This lets creators monetize their content on YouTube. Through these means, people make money from the ads embedded into their videos. The same principle of publishers and advertisers in Google Adsense applies here.
Although these marketing networks offer wonderful services, the future of marketing lies in Decentralized marketing platforms.
Reasons why we need decentralized marketing platforms as opposed to traditional advertising networks
Users are abused
Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month
Ads use about 5 seconds of mobile load time on average
Ads decrease phone battery life by as much as 21%
Privacy is violated when large media sites host up to 70 trackers
Malware is up 132% in one year
Publishers are hurting
Google and Facebook take 73% of all ad dollars and 99% of all growth.
Over 600 million phones and desktops run ad-blocking.
Bots inflict close to $7.2 billion in fraud yearly
Publishers cannot seamlessly monetize value added services
Advertisers are losing
Advertisers lack good information on what they are paying for.
Marketers are often fooled by bogus websites and bots that commit fraud
- Targeting is poor making users more likely to ignore ads.
So how will a decentralized marketing platform impact how businesses interact with their consumers?
- Removing middlemen: Decentralized marketing platforms like ClearCoin integrate the distributed ledger technology of blockchain into the marketing industry. Through this technology, companies can pay their targeted audience directly to view their ads, hence skipping the more costly ad buy process. This takes away the extra cost paid to middlemen. Through ‘micro-currencies’, companies will accurately pay for actual audience attention, and not just imprints. They would be able to prove that they have gotten this attention, before they release the coins.
Potential use case scenario
For instance, a browser could be created, which will uses its token, to allow advertisers pay for the attention of the browser user. This means the browser user is paid for his/her focused mental engagement. This means spending becomes smarter, and a better connection is created between the advertiser and the user.
How does ClearCoin benefit advertisers?
- ClearCoin helps advertisers target audience better
Previously, advertisers got their information about the customer through different sources, where one source might tell the age, and another the sex, another the date of birth, etc. But through blockchain, advertisers can now build a profile about the customer with information directly from the customer, gaining all the information the customer is willing to share. This enables the advertiser to spend advertising money on only those customers who are most likely to buy your product.
How does ClearCoin benefit businesses?
- ClearCoin improves transparency
Image source : https://clearcoin.co
Have you ever spent a considerable amount of money on a wristwatch or hand bag, only to discover it was a counterfeit product? Through the blockchain digital ledger system, ClearCoin can prevent this from happening. The blockchain ledger system allows for tamper-proof transparency, with respect to every product that passes through the supply chain. This means that buyers can easily check where a product is coming from, who has handled it, and whether it is legit.
Through this quality of the blockchain, ClearCoin not only creates trust, but also builds a brand.
To add to all that we have said, I will like to add a little more reasons to show why ClearCoin would be able to change the world of marketing.
ClearCoin Is An App Built With Imagination
Image source : https://clearcoin.co
Analytics that go with you when you leave the office. You can get all the analytics you want right on your mobile phone. Campaigns that move with you and provide a breath of clarity when you need it most. Track all the key data points in the blink of an eye with The ClearVision App for iOS & Android. Receive customized notifications that change based on your team’s behavior. Get the right message sent to you when your key data points changes, and be on the lookout for exciting new insights that the wonderful platform can find. For example, if you want to be notified anytime you acquire a customer, that’s not a problem, the ClearVision app will do this so efficiently.
ClearCoin offers solution for the following people
- Marketers
Image source : https://clearcoin.co/
Marketers who need to bring their message to the world.
- Brands
Image source: https://clearcoin.co
Brands that need to grow their relationships to their customer.
- Agencies
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Agencies looking for transparency, security, and modern technology.
- Ad Networks
Image source : https://clearcoin.co
Ad networks that aggregate demand.
- Publishers
Image source : https://clearcoin.co/
Publishers in the broad digital environment including decentralized applications.
- Publisher Networks
Image source : https://clearcoin.co
Networks that aggregate supply
- Demand Side Platforms
Image source : https://clearcoin.co
Aggregated demand platforms that bid on exchanges.
- Supply Side Platforms
Image source : https://clearcoin.co
Aggregated supply platforms that need bids on inventory. [4]
References
[1] - https://clearcoin.co/
[2] - https://www.brainyquote.com/quotes/patrick_henry_153525
[3] - https://clearcoin.co/
[4] - https://clearcoin.co/
Link to contest : https://steemit.com/cryptocurrency/@originalworks/120-steem-submission-bonuses-sponsored-writing-contest-clearcoin
clearcoin2018
To the question in your title, my Magic 8-Ball says:
Wow this is a very good post about Clearcoin. seriously, well done sir!
Thank you so much @crpytoknight12
nicely done...so publishers get paid actually or.......
Yah, through this app, publishers get paid more.
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