Until people come to understand new paradigms, they interpret all new information within the paradigms they already know.
For a long time, Bitcoin was generally treated as just another speculative commodity. Unfortunately, a large chunk of people in the cryptosphere haven't really moved past that stage.
I didn't see any reason to invest in cryptocurrency, until I learned about STEEM. At that point, my understanding of the paradigm shifted from "This is something to use instead of USD (for nebulous reasons)" to "This is something that is more useful (in particular cases) than USD".