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Yep. Think what steemit did for social media and have that replicated on a browser+online advertiser with some veteran talent to carry out their promises. Mobiles have pre-installed browsers and there are people who are not too willing to change. But having a bunch of YouTubers+some additional partnerships with websites can really push adoption. Browser being on par with others and being faster because of adblocks certainly help. As an extra benefit you'll also be consuming less data.