Binance is one of the fastest growing exchange for trading crypto currencies for following 5 reasons
- It is a multilangual exchange (Chinese, English, Korean, Spanish, etc.)
- It has got a great User Interface, trading on Binance is a great experience
- It became popular because it could win the confidence of Chinese investors.
- One of their earliest promotions was a Free Trade Fee during which traders enjoyed 0 fee trading .
- It was one of the first exchanges to offer its own coin BNB and they are promoting the use cases of their coins by incentivising their clients.
Finally, they are fast, really fast. Their customer service is fast, their matching engine is fast. They are really fast in innovating what an exchange can do.