Power Ledger is the first Australian ICO currently undergoing its second week of token sale. It had a fairly successful token pre-sale wherein it sold 100 million tokens for a total of about $17 million within a week (72 hours ). See below
Considering the problem the company is trying to solve by creating a peer-to-peer renewable energy network wherein people will trade their unused energy units within the grid, this I feel is an absolutely novel idea by which they are trying to solve a real world problem.
Also the company is doing this in synergy with the already existing utility companies , this I believe will help it having a low entry barrier.
The team comprises of individuals having solid knowledge and experience within the electricity industry on all fronts including regulation of distribution,renewable/new technology feasibility studies and business development.
On the blockchain side of things the team consists of members from Ledger Assets an Australian Blockchain company which has already developed and deployed blockchain products successfully.
And the most important thing is that all this talk of a peer-2-peer network is not just on paper the company already has got things moving.
Considering the problem the company is trying to address, the team it has and the response to its token pre-sale event and most importantly the company has a working business model in place. Power ledger was hoping to gain around 20-30 million USD from its ICO sale of 150 million PWR tokens.
But having a look at the current state of token sale, without a wildcard it would have a hard time hitting 10 million.
I feel the company ought to gain more from its ICO offering , just feel that with China banning ICOs and the general uncertainties around Chinese exchanges the timing of this event couldn't have been more wrong for Power Ledger.
I am init for the long haul.
references:-
https://www.greentechmedia.com/articles/read/power-ledger-blockchain-energy-trading-startup-raises-17-cryptocurrency