If you are serious about making content, you need to make a plan. I find it very useful when there is a plan. Sometimes you may find it hard to come up with content ideas. Sometimes you get content ideas, and you can write that down on your list before disappearing that from your mind.
Having a plan makes things easier and you can be consistent in making content.
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Writing things down it's been such a lifesaver for the past few years! I can't trust my memory anymore so I need to write everything that's needed down before it slips away!
The best ideas are often the ones we tend to forget right away ;)
!CTP