Thanks for the great insight. knowing what your customer needs seems very important.
I think marketing is turning into a way to help people . The trick is trust I think.
How do you get people to trust you. pulling seems better than pushing. But it is a fine line because people want help, they don't know where to start.
I appreciate your post a lot.
!CTP
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Once trust is built you can take the bull by the horns a bit more Tom. It's just nowadays the process has to be slowed down a bit to pay for the sins of the crooks/scammers.