I'm with you there, I'm kind of embarrassed to recommend Steemit to my friends. They'll go running far away when they see some conspiracy theory or some crypto geeky posts on Trending.
The good news is Sub-communities are coming within a month or so. It'll be like subreddits on Reddit, so you can find your own niche and be active there. That's what I intend to do.
Haha, my friends have no problem listening to/reading conspiracy theories, if they did I probably wouldn't have any friends. But, yeah, the crypto stuff would probably put them off.
That is good news, I look forward to it.