VIDY — Hive

Vidy is the first decentralized video ad distributor that embeds video ads behind the text of web pages via an NLP consensus-layer. vidy aspires to bring the 600 million people using ad blockers back into the market. We will accomplish this by decentralizing a new form of innovative and judicious video advertising.

Why We Created Vidy
$16B

Of lost funds every year stolen from ad fraud

$23

Of user data fees from unwanted ads each month

44%

Of all ads are interacted with by humans, the rest are all bots

21%

Of daily battery drain from unwanted ads

600M

devices run ad blockers

0.02%

Of banner ads get tapped per 1000 impressions

4.9%

Of interstitial ads which hijack your whole screen get tapped

66%

Of all ad fraud comes from video, yet video makes up only 44% of all advertising

$50B

Of yearly ad fraud losses anticipated for the next 10 years

30%

Of advertisers are demanding more video ad real estate

The VIDY Ecosystem

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol, run by miners, that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages

Publisher / Advertiser Dashboard

Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.

Video Ads

Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.

Application Layer

The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher

Indexed Websites

Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.

NLP Protocol

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Consensus Layer

The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.

Data Layer

The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal

Using Vidy

VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform

VIDY'S TRI-LAYER SOLUTION

Vidy has built the world’s first invisible embed layer that rests silently atop any website in the world, powered by the Ethereum blockchain. Vidy’s patent-pending invention allows publishers to embed a tiny video into the text of their site, letting their users hold down on that linked text to reveal supporting video for literally anything that is printed online. The user never leaves the page.

Vidy constructs a ledger system that measures how long a user watches an ad thanks to hold tracking technology on its embed layer. Vidy then rewards publishers and users accordingly for holding down on ads with VidyCoins, taken as a fraction of the VidyCoin payout made from advertiser to publisher for that video ad impression

HOLD TO EARN VIDYCOIN

For the first time ever, when you see a Vidylink and hold down to watch that vidy ad, you earn money. Vidy compensates you with VidyCoin(VIDY) for each second that you hold down. The longer you hold, the more you earn. You can even make a purchase on that video using your VidyCoin with just one tap.

See your VidyCoin balance grow in realtime as you hold down

Swipe up to purchase products with VidyCoin in one tap

VIDY DISTRIBUTION