I have known about DASH since 2014 but never put any real money in. Just did swing trades here and there because technology wise it isn't as good as Monero but the way they set everything up with the marketing and the masternodes it has worked out really well for them. I'm pretty blown away to be honest.
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I caught some of their other marketing also, and to be honest, I'm seriously impressed with their business acumen. That's not something that comes easy, and if you want to blow up to be the next Bitcoin, you NEED to market like mad and provide a significant value added business case.