We had almost the same situation a year ago. One partner was giving us 80–85% of revenue, which felt great until they shifted their pricing model and suddenly all our forecasts fell apart. That pushed us to look beyond “just plug into the biggest network” and think more about what the best supply-side platforms look like for our specific case. We ended up exploring custom and semi-custom options and talked to teams like https://geomotiv.com/industries/adtech/ssp/, who focus on building supply-side stacks you can actually control and extend. It’s more work than just signing up with another network, but having your own rules, reporting and partner mix gives a lot more confidence when someone decides to change terms overnight.
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