A better ledger with substantially less in it doesn't excite me. In fact that's part of the problem, the biggest enthusiasts say steemit is good because steemit is good... You're marketing the technology rather than showing how it improves peoples' lives. Blockchains are great ledgers, and in fact credit card companies are starting to use the technology for that reason.
Existing ledgers work fine though, and most people would rather make more money than have a slightly better ledger.
Meanwhile the trending page is mostly Steemit enthusiasts talking about Steemit.