5.1 : We really like the problem/market that you're trying to address, but it's hard to match that up with how you're trying to address it. Your problem statement actually seems more like there aren't enough curation trails for word press users rather than there needs to be more Word press users migrating to Steem.
Your market fit focuses on the items in the below KPI's, The committee proposes to focus your project deliverables on the following KPIs:
How many word press blog spots have incorporated SteemPress (primarily by people who are new to Steem).
How much engagement & commenting from steem community to steempress owners is achieved?
Please provide practicable and realistic targets and dates for achieving these.
We assume you meant to say that "our KPIs actually seems more like there aren't enough curation trails...". We agree that going forward, a new KPI on user growth would be more ideal. The main reason this was not originally included is because we have had a healthy userbase with which to harvest learning on how our product had to improve in order to attract quality WordPress blogs, sustain new users, and scale sustainably. Growing our userbase has therefore not been a priority until the objectives mentioned in our more recent roadmap post have been met.
We are open to community feedback on our growth strategy, which is now public, but still believe that growth comes after key bottlenecks and obstacles have been understood and dealt with.
We propose changing 1 KPI to the following: "Number of successful referrals". With the goal of reaching 100 by the end of November.