Very commendable. You and I think the same way. I'm a lousy self-trumpeter, and I'm okay with that, even if it's too my detriment. I've never been able to strike a genuine tone with tooting my own horn. If I'm not feeling it, how can I expect anyone else, too?
Others though seem to find the way, and I can read it and feel like it was them feeling pride in a job well done. Some people can't pull it off, and it sounds self-serving. Like when I do it. If someone else does it for me, that's okay. Kind of embarrassing—not that I mind the attention, it just seems awkward. Probably something I need to work on and get over, I guess.
Doesn't mean I won't go pointing out what someone else is doing right, though. :) That I can do with no compunction or reservation whatsoever.