What is PWA pros and cons

in #development • 4 years ago

PWA or Progressive Web Application is a technology that allows customers to install your site on a smartphone as an application.

We use PWA-based applications more often than it seems at first glance.

The brands Twitter, Tinder, Uber, Telegram, Starbucks, Forbes, AliExpress, Aviasales use PWA-based applications as a basis or in addition to the mobile application.

Benefits of a PWA App

  1. Allows you to send push notifications.

  2. Development and support is 70% cheaper than mobile applications.

  3. Savings on re-attracting a client, as there are no costs for customer return tools (retargeting, remarketing).

  4. No need to place the application in the AppStore and Google Play. It can be downloaded directly from your site.

  5. Works faster than the site.

  6. Works without internet.

  7. The size of a PWA application, as a rule, does not exceed 1 MB. It's smaller than a mobile app.

  8. PWA application works with functions: geolocation, camera, microphone.

Disadvantages of a PWA app:

  1. At the time of this writing, the PWA application does not have the ability to send notifications to the iPhone, since the default iOS browser is Safari. However, in iOS 14, Apple added a default browser selection feature. This means that if the user chooses a default browser other than Safari, notifications can be sent to the iPhone as well.

  2. Also, PWA applications do not support the Touch ID function and work with the Bluetooth function to a limited extent.

What tasks can be solved with a PWA-based application

• Encourage repeat sales.

• Simplify company search. Access to the company in 1 tap on the screen.

• Increase brand awareness. The icon (logo) of the company is always visible to the user

• Increase the average check of a transaction by upselling products using push notifications.

• Stay in touch with the client. Send notifications to the customer that the goods have arrived at the pickup point. Or that the item will be delivered today.

• Save on advertising. Now you do not need to set up a catch-up ad with a new promotion. It is enough to send notifications that your customers will definitely notice.

• Get rid of competition in search results. Your customers contact through an application in which there are no competitors, unlike search results.

Do you have an unfinished solution or software product that needs to be finalized with the help of e-commerce specialists? Contact our team https://dinarys.com/pwa-development and get a profitable and in-demand PWA product. We are a client-oriented company that always finds the best options to achieve the goals of the project and always offers the best solutions!

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4 years ago in #development by
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