Ha! 3 hours! You must be a king of moderation! Once I plunged myself into this "rabbit hole" I spend way more than 3 hours ;-)
I am very excited about building Attention and Reference Trading marketplaces on Steem. This can bring many new parties to Steem platform. Allowing businesses to bid directly for customer attention through the blockchain is going to put value where it belongs - in the hands of customers, not intermediaries!