This is also an issue when you look at CoinMarketCap as most of the coins there are only those that have survived so you really do not get a chance to see that high percentage of projects that actually fail. The site also does not track the ICOs that never achieved their issuance goals.
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The issue as well is that coins that have more visibility, CMC is in the top 400 most watched websites in the world, get hyped to massive proportions, for instance Bitconnect arrived in the top 10 for good reasons, CMC had a lot to do with it.
This is why I set out to create a grading website based on the steemit community and based on twenty+ properties to get rid of hype fud and create a more accurate ranking system.