You've never heard of AppleTV? To date, it's basically a streaming box that you can put different streaming apps on a long with their own movies, television episodes, music, etc., that you can download from iTunes. I guess they're going to be developing their own movies, and television series, like Netflix has, as well as offering a subscription service of some kind. Not sure what they'll have available.
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Ok so same as all the other companies then.. lol