Voted for
- Yes
A great salesman will sniff out what you're lacking in your life / what you desire, and retrofit their product to match those needs.
A great salesman will sell a pen to a writer on the basis that the pen is the "smoothest writing experience ever!" Then they'll sell the same pen to an army-veteran on the basis of it being a "made in america product"! Then they'll sell it to a single woman on the basis of it being a "great self-defense tool"! etc. etc.