They clearly chose long island iced tea's because of the acronym. The problem why we aren't raving about this deal is because it doesn't align with Applebee's Brand.
I completely agree that this won't save their company, and to me, this is a red flag. Applebee's is getting desperate, and they are trying to attach themselves to anything, even if it sacrifices their brand.
If Applebee's wants to turn their company around, I believe they need to stick to their roots like how chili's has brought back their "baby back ribs" campaign. Applebee's could be a nice family restaurant, but they need to make big changes.
Yes, it smacks of desperation for sure.