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It had a massive price increase from the ICO -

My guess is a lot of early investors slowly dumped in the bear market more so than other coins because it's been around a little bit longer than many other Binance coins.

It actually took awhile for STRAT to get listed on Binance, which I think contributed to a further decrease in the price from those early investors dumping.

Is anything specifically unique that Stratis possesses in contrast with the first 20 tokens on CMC for example?...

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It's a blockchain written and catered to c# developers. There are few that allow C# development but none specifically for it. Stratis is at least the first to the race and 80% of developers know C#

But, I'll be out after the first major pump :)