hey @a-alice of course i remember you :) How you doing ?
So in order to increase your voting power you need to invest into steem and power up. The more steem power you have the more your upvote will cost. Join the discord community will help you more in understanding this.
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Invest in Steem power is you click the buy Steem button in the "Buy" right? What is the Power Down button?
Fortunately I have you explained, otherwise I do not know anything.