Massive digitalisation, a year of social distancing and the continued boom of social media have acted as catalysts in the e-commerce industry, with consumers turning to online shopping to get what they can't get in temporarily closed stores. E-commerce revenue for 2020, according to 99Firms statistics, exceeded $4.13 trillion worldwide.
Experts call 2022 the best time to enter the e-commerce market. But for those who already have an online store, it is important to keep abreast of the technological pulse: to use those tools that make players competitive and help them develop taking into account the influx of customers.
Three factors that affect e-commerce
Online businesses are now adopting IT solutions looking back at three important socio-economic factors:
Low barrier to entry into marketplaces for small businesses
Even companies that didn't have a website before 2020 suddenly went online. But newcomers to e-commerce often lack the back-end infrastructure to keep up with the traffic growth and demands placed on market participants.
On the other hand, companies like Amazon and Walmart already have the experience and infrastructure to meet the needs of shoppers. As a result, the barrier to entry into global marketplaces is lower than ever, and it is absolutely pointless to develop in “isolation” today.
A full-fledged IT team is no longer needed to create an e-store
With the advent of a huge number of online tools for quickly creating a landing page with checkout options, it is enough to spend a few hours creating a small online store. Moreover, today many social networks support the possibility of creating a business account, so any user can become a businessman. But still, it is better to trust the development of the https://dinarys.com/ store, because partnering with the right e-commerce development company can bring multiple dividends to your business.
Social media users want to buy products while watching a video
Ecommerce players are embedding tools for a fast and seamless shopping experience right into their newsfeeds or videos and streams. The buyer no longer needs to go to the website of the online store or the marketplace, just click on the object they like in the video.
Dinarys has extensive experience in B2B and B2C business models. Our team offers e-commerce development services across many industries such as retail, fintech, healthcare, education, real estate, food delivery, and recruitment.