Great article about the hype. The biggest problem I see with the "hype" is that it constantly generate the feeling like we, as a human race, have a greater knowing how things exist on the earth than we actually really do. With each new discovery having a strong "hype" that it solve all the mystery and question on how things work in the "world".
When in reality, even with all the things we know as a human race, we actually know very little how things work and are constantly learning where we were previously mistaken on our past ideas. We say we are destroying the earth in this particular way but we don't really know that for sure. The earth has been around way longer than people have and its slightly arrogant to state that we have the power to destroy by using the material that earth provided itself.
Also having this mindset can sometimes have a negative after affect, wether intentional by governments or not. Like the CFL lightbulbs having mercury in them and every time they are thrown away improperly mercury goes into the environment. Talk about a bad design for the environment.
If people and government put as much energy into global hunger and generally making people life's better in the present we could help people way more in a greater way.