Using NFTs in Digital Commerce- Going Beyond Art and Collectibles

in #economylast month


The world of NFTs (non-fungible tokens) has seen its fair share of ups and downs. What started as a booming craze with digital art and collectibles has evolved, or rather, simmered down into a more mature phase. The initial frenzy, what I call the "Beanie Baby" bubble of NFTs, has subsided. This is good news for people who want to see actual adoption! With the hype behind us, we can now explore the genuine, practical applications of NFTs in digital commerce.

Verifying Authenticity and Ownership of Digital Goods

One of the most compelling uses of NFTs is their ability to verify authenticity and ownership of digital goods. Think of an NFT as a digital certificate of authenticity that cannot be duplicated or faked. This is particularly useful in a world where digital piracy and counterfeiting run rampant. Whether it’s a rare digital artwork, a limited-edition virtual sneaker, or a unique piece of virtual real estate, NFTs provide a way to prove ownership and authenticity definitively.

For example, in the fashion industry, designers can issue NFTs linked to their digital designs. This ensures that the digital goods customers purchase are indeed genuine and not knock-offs. The same applies to digital licenses for software, e-books, and other digital media. NFTs make it easy to transfer ownership, maintain records, and ensure that creators can get their due royalties every time their work changes hands if they mint the NFTs on a network that allows this (unfortunately Hive based NFTs are not one of these, yet).

Applications in Gaming, Music, and Virtual Real Estate

Beyond authenticity, NFT creators have been trying to make significant strides in gaming, music, and virtual real estate. In the gaming industry, NFTs are revolutionizing the concept of in-game assets, just look at @Splinterlands. Players can own, trade, and sell unique items such as cards, weapons, skins, and even characters, of course that depends on the game. These items, secured as NFTs, can exist beyond the confines of a single game, potentially usable across multiple games and platforms, thus adding real-world value to virtual possessions. @simplegame and his Crystal Spider Games is trying this with their new NFT platform built on Hive's base layer, where game pieces can be used in a variety of their games.

The music industry is also tapping into the power of NFTs. Artists can release limited-edition albums, exclusive tracks, and concert tickets as NFTs. This not only provides a new revenue stream but also strengthens the connection between artists and fans. Fans get to own a piece of music history, and artists benefit from the direct-to-fan sales model that bypasses traditional intermediaries. With the world of streaming though, it's been a bit harder for the music world to adopt NFTs, but with things like ticket sales and things like Proof of Participation or Attendance NFTs, artists can give special gifts to fans that attend concerts and such. @BlockTunes is working on rebuilding their platform to not only host their Hive based NFT market, but also expanding to all of the main EVM chains, giving the artist the ability to mint on different blockchains using one platform dedicated to only music.

Virtual real estate is another fascinating area where NFTs are making a mark. Platforms like Decentraland and The Sandbox allow users to buy, sell, and develop virtual plots of land. Splinterlands has this option as well with their LAND offerings, but not used in the same way that the former mentioned projects utilitze LAND. In the case of Decentraland and The Sandbox, virtual properties can be used for various purposes, from hosting events to building digital businesses. Ownership is secured through NFTs, providing clear and indisputable proof of ownership.

Business Models Leveraging NFTs

As the dust settles from the initial NFT craze, businesses are beginning to craft innovative models around this technology, at the same time, being cautious not to come off as a money grab. One promising approach is the creation of subscription-based services powered by NFTs. Imagine a streaming service where your subscription is an NFT that you can trade or sell if you no longer need it. This adds a layer of flexibility and value for the consumer, transforming traditional subscription models into more dynamic, user-centric systems.

Another intriguing model is the tokenization of real-world assets. Companies are exploring ways to issue NFTs tied to physical goods, like luxury watches, rare wines, art, and even real estate. This allows for fractional ownership, making high-value items more accessible to a broader audience. It also enhances the traceability and provenance of these goods, providing buyers with peace of mind.

NFTs are also finding a place in loyalty programs. Brands can issue NFTs as loyalty rewards, offering customers unique digital collectibles that come with special privileges, discounts, or experiences. This not only incentivizes repeat business but also creates a deeper, more engaging connection with customers.


While NFTs might have lost the white-hot popularity they enjoyed during their initial surge, this downturn marks the beginning of a more grounded and practical phase. The potential of NFTs in digital commerce extends far beyond art and collectibles. From verifying the authenticity of digital goods to transforming gaming, music, and virtual real estate, NFTs are poised to reshape the digital landscape.

With innovative business models being built, the future of NFTs looks promising, but has been overshadowed by all of the Wall Street talk and memecoins that have dominated this market cycle. Now that the speculative frenzy has subsided, we can focus on building and exploring real-world applications that harness the true power of this remarkable technology without feeling like we have to rush out collections just to capitalize on speculation. We will see the true use cases of NFTs rise in the future.

What are your thoughts on use cases for NFTs? Let us know in the comments!

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