Sort:  

There's too many reasons to list. Ethereum has native smart contracts ideal for ICO distribution, Etheruem has wide distribution and market cap capable of handling an ICO like this. Don't necessarily agree with it, but I get it. Bowing down to Ethereum makes sense because if Bitshares or STEEM were used, the majority of capital may get weary on the grounds of techno-nepotism.

Fair points. Looks like I have to get on that bandwagon to get involved anyway... Time to do more reading :)