Steem is application-specific blockchain while EOS is gonna be application-general blockchain, thus you'll be able to create a social media dapp via EOS smart contract, but EOS itself is not a Steem competitor.
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very intriguing / thanks
EOS can do everything Steem can do and there is no domain that Steem competes in which EOS doesn't. That means they are absolutely competitors.
Linux can do everything Visual Studio does, but it doesn't make them competitors.
Operating in the same competitive domain with a complete overlap does make competitors.