Its actually genius... you get the ethheads on board by creating an ico. When they get the information by themselves via eth ico list sites they're gonna learn about the product and participate. Also Dan may take in over 3 + million ethereum tokens on this ico in a short period of time. Im sure the plan is cash them out asap. That should also cause a price drop in ethereum captial leaving the market.
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oh wow.... your comment blew my mind. By taking in the ETH and then dumping it, it's like they sucked their marlet cap like a vampire directly out of ETH.