That's great comment, thanks for asking! As creator and founder of eSteem, I can say that reviews and feedback are great to improve the product, no matter positive or negative. We appreciate any type of feedback and it has been helping us throughout years to listen what our users say and what improvements they want to see.
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I agree on that, @good-karma. It could not be in any other way. Most of the times I post reviews which are sincere. And gratefully most of the times developers have thanked me for my reviews and even more times they have fixed problems I said their app had. So I updated my review accordingly.
However, there is a great difference between posting a review on the product listing on the Play Store -or the AppStore or whichever- and asking people to post a positive review which would then be rewarded, no matter if the rewarding comes from the developer or a person who truly loves the app and wants it to become more popular.
Furthermore, a positive review would not make the app improve as it would do a sincere comment.