I think blockchain has many benefits. Data is immutable, transparent to network participants and the crypto token makes financial regulation irrelevant. Add to that cryptographically enabled security. I believe more companies need to adopt blockchain to secure data.
What smart containers is trying to achieve is truly phemomenal. I think the industry truly needs new tech for tracking containers and space available in those. Given that they have spent time building relationships shows their seriousness as a company. Innovative container design and back end software, seems to be a winning packaged deal.
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The time that they have dedicated to build proper partnerships before launching their ICO really sets them apart from most other ICOs. I actually wrote about how this company bridges the gap between IPO participants and ICO participants.