Maybe they could find a way to nicely implement Steem Smart Media Tokens when that get's released. That would be a nice combination. The biggest importance is more transparency. Steemit really has succeeded in that regard when everyone can see each others earnings. This thing about having your own website is still something that we would love to become decentralized and more easily available for new people. It's still a very complicated process of setting up a website for a beginner. Maybe we can eventually have decentralized social media profiles so if we get banned at one place it doesn't really matter that much since our core profile is backed up.
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