Some great questions!
I think KOINOS has the opportunity to interlink services in crypto space. Due to the setup, all business logic in smart contracts, I believe it'll benefit KOINOS (and with that KOIN) to create a super active development community with an easy to use the marketplace in which service owners like you, can get to smart contract development resources in case some smart contract needs to be built. I do hope de smart contract layer will be occupied by developer teams with a business mindset, ie creating all sort of contracts + tools to allow for easier integration into existing services.
I believe (as Andrarchy kinda pointed out), it'll take considerable time before non-tech people can simply integrate KOINOS into their service (eg website based on JAVA). That's why I believe we need this marketplace for smart contracts devs and service owners. WOuld be even better when in such marketplace, also accelerator type of services are offered, ie supporting devs and service owners to help and support on the business side of things. In the end, services and developments with an inbuild business model and revenue model will create stickiness to those who are involved. At HIVE I see too many devs trying things, but not finishing it. Also, I see too little co-operation between development teams, resulting in various teams building more or less the same features. KOINOS has the opportunity to do this differently, but requires active push from the core team to drive such concepts and give the push to the dev, services and business people.