That guy is one of the people I think about a lot with #SportsTalk. Most of my friends align within the same market so I'm often thinking about how SPORTS can do things that would motivate them to be interested.
This is why I'm so excited for communites and SMTs. I doubt that man from the gym has interest in an uncensored social blockchain but I bet he does care about his favorite sporting team or maybe his finances. If so hopefully sites like mine or SteemLEO can provide a community that draws these users in. It's certainly been a key for Facebook growth.