I agree that Facebook will likely make blockchain tech and cryptocurrencies mainstream.
It might not fail, though. Most people. even here, care little about decentralization. They care about personal profit, an illusion of safety, convenience.
Last but not least, decentralization in crypto is usually overestimated, be it dev teams, influencers, whales - they often are power centers. All according to laws of physics.
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Certainly it is overrated at this point since we are in the early stages. That said, we are already seeing things start to spread out.
I do agree most people do not care...until they have a reason to care. Many of the content creators that were displaced by YouTube did not care either...until they found their accounts shut down. Suddenly, then they cared.
I do not see the move stopping the trend towards greater control whether it is through governmental regulation or a company's own governance. This means there will be a wider net cast with more getting nailed in the process.
We will see how it all unfolds but I look at this as a phase we will go through.