There was a report a while back that Facebook was creating internal "shadow profiles" based on real user profiles, whatever that means. FB likes to boast awesome ROI on its ad tech, but that's been also publicly called into question. What a scandal it would be if FB was creating fake users to pump up its ad tech numbers to lure in ad dollars. This is just me thinking out loud, though. I have no idea/proof this is actually happening. All I know is that I downloaded a Chrome extension that blocks the newsfeed, and my life is better for it.
I definitely had a good chuckle with this story. Thanks for writing, @tarazkp. I actually warned a friend about an account that I thought was impersonating her, but it turns out she just created a second account.
The problem is that they need never show their books on this. (if it was happening)
I think there is a lot of dodgy behaviour going on.