Facebook has owned up responsibility to the consequences of one of its “third party” applications.
This essay reviews that mea culpa.
To comply with American law, in 2012, SCL Group created a US arm: Cambridge Analytica, with Robert Mercer.
Founded in 1993 by Nigel Oakes, formerly of Saatchi & Saatchi, SCL’s board includes Lord Ivar Mountbatten, third cousin to Queen Elizabeth; CEO Roger Gabb, former British special forces & Tory contributor; President Sir Geoffrey Pattie former defence undersecretary; & Chairman Julian Wheatland, chairman of Oxfordshire Conservatives Association.
Jonathan Marland, former UK trade envoy is a shareholder. Tory donor Vincent Tchenguiz; Sir James Allen Mitchell, privy counsellor since 1985; Rear Admiral John Tolhurst, former assistant director of naval warfare, ADC to the Queen; & Gavin McNicoll, creator of Eden Intelligence have been associated with the SCL Group.
Cambridge Analytica’s parent is
embedded in the deep state on
both sides of the Atlantic.
The sales pitch.
A data driven Trump campaign.
• Barack Obama, Hillary Clinton, Brexit & every major election campaign from the late 20th century onwards, mined big data.
• Cambridge Analytica’s data feed was sourced from voluntarily shared information, which was used for a different purpose than for which it was collected.
• Data was mined from friends of friends, without their consent.
Which keywords work?
Where?
When?
Even offline?
Data is only as good as the content it is promoting.
How Cambridge Analytica made the Trump campaign work.
Alexander Nix's digital marketing expert, Molly Schweickert, Vice President Global Media, Cambridge Analytica’s presentation on "How digital advertising worked for the US 2016 presidential campaign".
Cambridge Analytica primarily used Facebook user data & other sources targeting specific users with custom messages during the 2016 Trump election campaign.
The hard, situational ethical, misrepresented, over sell.
‘He’s a salesman,
‘he likes to sell stuff..’
Wylie on Nix
Illustration: Rebecca Zisser/Axios.
The hard sell
an adman bigging up
his data-science firm.
The misrepresentation
• Project Ripon, Cambridge Analytica’s psychological profiling technology platform was developed by Canadian software company AggregateIQ; not Cambridge Analytica nor its parent Strategic Communication Laboratories (now renamed SCL Group).
• Cambridge Analytica did not correct impression that it is a software developer. It did not communicate that it merely markets the Ripon tech.
• Cambridge Analytica’s parent, SCL Group uses behavioral research to conduct influence operations for of military & political clients worldwide.
Situational ethics
...he has gone dark since he was suspended last week — ousted after he was caught bragging on hidden camera that his company’s operatives could entrap political rivals in far-off lands with beautiful Ukrainian women.
Cambridge Analytica’s Alexander Nix: Bond villain, tech genius or hustler?
‘He has no background in
‘psychology, technology, marketing
‘or politics....’
Wylie on Nix
The data breach.
Alexander Nix on BBC Newsnight.
Before he was suspended, Cambridge Analytica CEO Alexander Nix respnded to BBC Newsnight on accusations of Cambridge Analytica’s Facebook data breach.
Cambridge Analytica& SCL were not acting as proxies for the Russian state but rather for significant sections of the US/UK military intelligence apparatus. A link to the heavily redacted report on Project Duco is here. .... intellectual copyright is held by the government’s science & technology lab.
The truth about Cambridge Analytica-SCL: Psy-ops by UK-US deep state actors
DIgging into what the “breach” really means.
Questions we need to have
simple English answers for:
Why is my data being collected?
What data is being collected?
What will you use my data for?
Who do you share my data with,
today?
Who will you share my data with,
in the future?
Snowden’s opinion on Facebook’s Cambridge Analytica data leak scandal.
Edward Snowden on Facebook’s data leak scandal with Cambridge Analytica.
Snowden explains the format of using user’s data by social networks, such as Facebook.
Has Snowden technically joined the #DELETEFACEBOOK movement as well?
SpaceX & Tesla CEO Elon Musk, has deleted pages from Facebook.
Electing the first woman president.
Facebook was on the Clinton campaign.
Is the Cambridge Analytica whistleblowing
a red herring? An attempt to paper over
Facebook’s complicity in the Hillary
Clinton’s presidential campaign?
Facebook failed deliver the presidency to Hillary Clinton.
Where are the Russians?
Aleksandr Kogan advised a team at St Petersburg State University that was exploring whether psychopathy, narcissism and machiavellianism - dubbed the 'dark triad' by psychologists - were linked to abusive online behavior...
We wanted to detect (internet) trolls in order to improve in some way the lives of people suffering from trolling.
Yanina Ledovaya, senior lecturer, department of psychology, St. Petersburg State University quoted in Academic in Facebook storm worked on Russian 'dark' personality project
Facebook : Clinton :: Cambridge Analytica : Trump.
Caveat emptor turns into caveat venditor
When you approach your community amorally.
Roger McNamee, Mark Zuckerberg’s long-time mentor, saw the risk early on and tried to get Facebook executives to manage it, but his warnings fell on deaf ears. In an interview with Christiane Amanpour, McNamee said that in October 2016, he personally warned Zuckerberg and Sheryl Sandberg of the magnitude of the risk, but failed to get their attention. According to McNamee, Facebook’s leaders kept arguing that Facebook is a platform company, not a media company and “we’re not responsible for what third parties do.” McNamee warned them then, “You have 1.7 billion members and if they decide you are responsible, it won’t matter what the law says.”
What Is Amazing About The Facebook Cambridge Analytica Story
Caveat emptor
Buyer, user beware
"Facebook is a platform company;
not a media company."
"We're not responsible for what
third parties do."
To
Caveat venditor
Seller, platform beware.
Facebook has lost $100 billion
of market cap from its 2 February
peak.
Its what the buyers (users) think that still counts.
Shining the light matters. Thank you for that. Data privacy and how we manipulate information and who sees it have always been pivotal to political control. Important post, nicely done.
Thank you. @artemislives
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