I cant believe how many share sentimental information about their personal lives on facebook.
But a lot of business' advertise on Facebook, its a high premium to pay to advertise but it must be profitable if people still do it.
I love how steem has no ads, sometimes I would just mention having to shave then I see all kinds of ads about razor blades as if Facebook is listening and learning what I am saying
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Actually FB charges for ads more than any other company because of their social and spying structure. But they also used to cheat on their advertisers and it all got revealed some months ago. The best marketing is single level affiliate marketing where all parties get something (which was taken into the normal ad space by BAT)