Yeah, saw this conversation with the "dumb fucks" thing. Seems like he's been like this since the beginning.
I agree that it can be hard to leave facebook when it offers so many services. Especially for people who run businesses... You might have your own page, run ads and communicate with others for business purposes. So it can be hard to throw all that away... But when you realize that all information about you is being handed to various entities... Makes you really think about deleting your account!