Nice, but a word of caution: Factom the company is separate from Factom the cryptocurrency (Factoids.) There certainly is a relationship between the growth of Factom the company and the value of Factoids, but it's indirect: Factom's success will lead to more Entry Credits purchased & used which in turn will lead to more Factoms burned and the supply lessened. This indirectness means it's not wise to directly compare the implied value of Factoid-the-company and the market cap of Factoids.
But #2 and #4 - especially #4! - hit the nail right on the head! Thanks for the article.