I see a lot of good ideas for marketing, including gorilla marketing, and that is wonderful. PR is also a really good way to get information out to a lot of people, and it's free. Obviously you're not talking about getting on mainstream media, but getting your message to alternative media outlets is gold. Press releases are ok, but I always prefer pitches. It gives a journalist an idea for a story, and then they can run with it and use either of you as experts. I commented on Alex's post that I'd be happy to write up a press kit that would be a section of your website geared toward the media. Anyway, I have a few other ideas, and I'll post on those tomorrow.
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