Lol, when my husband was looking for a new company name, he was having fun and wanted to name it McImp. I was against it because I felt many would say "HEY, there's that McImpotent guy" lol. It was an acroynm for "More Cash In My Pocket " :) We did have a friend that named his company CIMECO When we asked our friend why he chose that name, he said it was simple, it reminded him every day that "Cash In Must Exceed Cash Out "
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You gave wise council to your husband!