Italian sports car maker Ferrari reveals why the Middle East is such an important market and how it remains more exclusive than its competitors .
Few can argue that Enzo Ferrari's beloved prancing horse has not retained its seat at the helm of the world's most desirable sports cars, becoming virtually synonymous with the definition of speed.
But Enrico Gallier is not entirely happy with that statement.
taking up a leather armchair in Ferrari's Sheikh Zayed Road showroom in Dubai, the brand's commercial and marketing director knits his fingers together and speaks in a heavy Italian accent.
"If you look in the market and you ask, is Ferrari the fastest car? The answer is no If you ask me if Ferrari is the car with the highest horsepower, the answer is no. Is it relevant? We do not believe so, "he says.
So what makes Ferrari almost every man's dream car?
"It's easy," the Italian says. "If you want to be fast, you can drive a dragster. If you want to have a lot of horsepower, you just have some extra elements in the turbo engine. What's the problem with the drivability? If you drive a dragster on the track, you'll be out of the first corner. It's very good at going straight, but it's not good on the corners. The specificity of Ferrari is not just about speed, it is to give the driver the pleasure to drive the car. whoever drives a Ferrari, even if he is not an expert driver, can bring the car close to the limit Then if you want to go to the limit, you have a very good driver. "
"But the system that we developed in terms of power and drivability is the best driving experience. That's what makes the ferrari different We call it 'emotion to drive'. If you're just on a Ferrari and you drive it, you're out of the car and you smile - emotion to drive. If you go on a dragster, maybe you come down scared, but only scared as it's fast, "he says.
You do not have to worry about Fear's latest invention, and the reason behind Gallier's Dubai visit. The GTC4Lusso, Ferrari's first ever rear-wheel steering, four-wheel drive vehicle made its Middle Eastern debut at regional retailer Al Tayer Motors last month, where Galliera was its presenter.
Boasting a V12 engine with a top speed of 335km / h, the Lusso can go from 0 to 100km / h in 3.4 seconds and is lighter than a thoroughbred ferrari.
Yet a new car launches is the least outstanding of Ferrari's recent endeavours. A more striking venture took place on October 29, 2014, when Italy's proud and joy shocked the world with its initial public offering (IPO).
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