Yep, that's how it goes around here. I guess the great hope is that you will stumble upon content that you enjoy consuming, AND people that like the stuff you produce will stop by and roost from time to time. Personally, I've no interest/plans of accumulating some Steem fortune...I just think this is a nice platform to publish my work for a few eyes to see, without having to use the big corporate-controlled platforms :)
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That's the really best way to do steemit, then just let yourself amazed after a few months of the monetary rewards.