In an effort to launch the acquisition of virtual assets and develop its 3D market, ViMarket announced in the 'ICO Forward' in the city of New York, United States, the pre-sale of the Vitokens, its digital currency based on the blockchain of Ethereum, as of December 7, 2017.
The goal of the pre-sale is to allow access to the token of the initiative with a significant discount compared to its market price. The initial offer of currencies (ICO) of ViMarket is scheduled to begin on January 7, 2018, one day after the pre-sale is completed.
ViMarket promises to achieve a much-needed breakthrough in the global e-commerce ecosystem. They plan to use Virtual Reality to transform the online shopping experience, from the traditional 2D interface, to an immersive shopping experience in VR.
With its own editor, ViMarket allows users to create interactive and photorealistic virtual reality simulations regardless of their professional experience or training. Currently, the main areas of focus for ViMarket are the real estate and interior decoration sectors. However, very soon it is expected to include fashion, automotive and, finally, everything related to electronic commerce.
ViMarket encourages users to become "visionaries" by purchasing the virtual version of the object they want to buy using ViTokens and thus simulate the ownership of a product before deciding whether to buy it, or not, in real life. This is achieved through simple and easy-to-use tools that allow customers to recreate environments within which the product would be used, as well as to compare the product with other options.
The most important value proposition offered by ViMarket comes in the form of its own virtual currency "ViToken", which allows users to buy the virtual version of the things that interest them. This virtual option of "test before buying" represents a real economic advantage to its users, because when they own the virtual version of an article they receive a specific discount in the purchase of the product in its physical version. Said discount is given by the sponsor who sells his articles on the platform.
ViMarket has recently hired David Drake and his firm, LDJ Capital, as the principal adviser to the board for the upcoming ICO. Mr. Drake is a well-known supporter of blockchain technology, with more than twenty-five years of experience in the support and development of technology, media, telecommunications, real estate, hotel and energy projects.
"I am extremely excited and honored to be involved in a potentially disruptive solution for e-commerce"
David Drake - CEO, LDJ Capital