“Isn’t Bitcoin too expensive now?”
I’ve been getting this question a lot lately from friends, “Is it a good idea to buy Bitcoin now? It looks expensive.” I’m glad they’re asking, it means they’re paying attention, and it gives me a chance to answer in a simple, grounded way that anyone can grasp.
When in doubt, I zoom out. Pull up Bitcoin’s full history and look at the long arc. Over ~18 years, the line isn’t a straight climb, far from it. It’s a series of brutal drawdowns and euphoric spikes, but across cycles, the all-time highs keep stepping higher. That’s the signal I care about. Markets breathe in and out, yet the staircase of adoption, infrastructure, and liquidity has, so far, moved upward over time.
Does that mean “up only”? No. It means I frame decisions by timeframe. Traders need precision entries and stop-losses. Long-term investors need patience and a process. My process stays boring, decide a percentage of income to allocate, buy on a schedule, and hold through noise. If price dips, the schedule keeps going. If price rips, the schedule keeps going. Consistency beats hero trades.
Some friends hear this and start small. Others still hesitate, waiting for the “perfect” entry. I get it, nobody wants to feel like the last buyer at the top. But perfection is the enemy of participation. Historically, regret tends to show up not because people bought a little “too high,” but because they didn’t start at all. A starter position, something you can emotionally hold, often beats endless analysis.
Two practical notes I share:
- Time in the market > timing the market. Use a recurring buy, let volatility work for you via average cost.
- Define your horizon upfront. If you can’t hold through a 50% drawdown, size smaller until you can.
Will everyone who ignores this later wish they’d started? Maybe. Maybe not. What I do know is that a simple, rules-based approach gives you the best odds of participating in the upside, and surviving the downside. If you’ve been on the fence, consider making your first small, scheduled buy this week, then let time and discipline do the heavy lifting.