We have the same idiotic get rich on lottery thing in Norway too. Heavily propagated by the the State owned gambling ring Norsk tipping. The motto is: Just pay huge amount of tax, they rest of your savings you can gamble away to the State. Unless you use foreign gambling sites, then you are an enemy of the state so too speak. Lottery is kind of an extra tax for the poor and stupid imo.
Our national Hero is this guy:
Commercial for tricking people into playing Lottery.
He is from the little place Verdalen that has a lot of lottery winners compared to its small size, so obviously a lot of Norwegians also travel her to play to get 'lucky'. Obviously, this is due to randomness (many small places in Norway; poisson distribution). In Norway we also has a very strong Jante law: You should not be better than anybody else, and you should not earn more money working than anybody else. So the Lottery millionaire is then of course the hero.
Interesting. I wonder where the source of Scandinavian success-taboo lies.