It's been going on here since, at least, the 1970's and consumers have slowly gotten used to the diminished quality, for the most part. People seem to be really upset when portions and sizes are reduced though!
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can't they do anything against it? The People?
We can vote with our dollars and buy better products or grow/make our own food at home.
Making our own food is a good choice in my point of view. at least it will healthy.