Content creation refers to the contribution of information in a specific context to any media. The content is created for an audience and it could be in different forms, including article writing, videography, photography or blogging. Content creation can also be referred to as creating digital materials (articles, video, infographics, etc) for an online audience. Anyone with access to the internet, a digital device and a high level of creativity can create content for the public.
"Inspiration exists, but it has to find you working." - Pablo Picasso
Creating content requires time and though some people develop content for the love of it, content creators should be highly rewarded for their effort in entertaining and informing the online world. Hence, the GazeTV platform. GazeTV is an incentivized social media platform that rewards both content creators and the audience alike.
About GazeTV
GazeTV is quite different from other social media platforms as it encourages its users (content developers and the audience) by rewarding them with a $GAZE token. On May 14, 2021, GazeTV was officially launched in Hong Kong by Mr Jack Cheng. Unlike other social entertainment platforms, GazeTV is built on blockchain technology and uses this to improve data transparency and ease of management.
The problems of most traditional social entertainment platforms include lack of transparency, small earnings for content creators through in-stream advertisements and the advertisements, in turn, disrupts users from viewing content. GazeTV was created to solve these problems.
HOW THE PLATFORM WORKS
This platform is designed to encourage content creation and viewers' engagement. Below are some of the things you need to know about GazeTV;
Unique reward mechanism
This decentralized social platform uses a unique tokenized reward mechanism. In this case, the token is known as GAZE. GAZE is the reward given to content creators and other users who view, like, comment or share the videos posted on the platform. This mechanism is controlled with a hybrid model of off-chain and on-chain automation. Furthermore, the reward is of different types. We have;
- Content upload reward
- Engagement reward
- Bounty program
The content upload reward goes to content creators, gazers who upload videos on GazeTV while the engagement reward goes to the audience who view, like, comment and share videos. It is essential to state here that the reward mechanism considers the uploaded video duration and the activities on the post. Also, the platform allows creators to customize the prices and theme of their videos.
GAZE token
GAZE is the token of GazeTV. It has a maximum supply of 1,000,000,000 GAZE, but the circulating supply and market cap are not available yet. GAZE is an ERC-20 compatible token that runs on the Ethereum blockchain and it is beneficial to all users, including content creators, the audience and holders. With this token, the audience can unlock paid content and directly support content creators. Other benefits of this token are;
- It enables the audience to stake for gifts redemptions
- It can be used to pay for content
- It can be transferred to any ERC-20 compliant wallet
- GAZE is the incentives for content upload and engagement
GazeTV development
GazeTV development is in 3 phases, namely;
Phase one (Gaze age); this phase aims to promote the right path of technology and functionalities.
Phase two (Gazer-lization); GazeTV, as a social platform aims at becoming a complete socialization application for all and for daily use.
Phase three (Gaze space); according to the platform's roadmap, the aim of this phase has not been made known to the public yet. It is referred to as a "well-kept" secret.
However, the first phase was officially released on May 14, 2021, to the public but the private access was launched on 30th March.
Features of GazeTV
Content synchronization; This feature allows users to import content from other social media platforms such as Facebook and YouTube, making it easy for users to upload videos without wasting time.
Audience engagement; This feature is divided into four factions, including likes, comments, views and shares. GazeTV creates a platform for creators and audiences to interact and engage with one another. Audience engagement influences the incentives received by creators. This means that as engagement with content rises, the content creator earns more tokens.
Data analysis; GazeTV provides data analysis for creators to help them determine the demographics of their audience. The platform offers simple graphs and charts to content creators to help them evaluate the viewing habits, age, location and interests of their audience. This allows them to adjust content to fit their target audience. This data analysis further helps to improve the user experience on GazeTV.
Final words
GazeTV is a decentralized platform powered by blockchain technology with built-in incentives and reward functions. The mission of this platform is to encourage content creation by providing incentives to content creators and audiences. Unlike other social entertainment platforms, GazeTV enables the audience to support or reward creators directly. In general, we can say that GazeTV is centred around building a beneficial ecosystem for its users.