Ah, yes! Giving and receiving are two things we need to practice. To give freely and to graciously receive without guilt. I find it's much easier to give freely when you've learned to be truly thankful for what you receive without feeling you need to pay it back. Many people know how to take but the is very different.
It's not naive @homosapiens. We don't have to abolish a market economy before we can start a gift economy, the gift economy has always existed and will always exist, as we grow more and more abundance and learn how to distribute that abundance a gift economy can become more prevalent :-)