Spot on, and ultimately any GOAL is only reason people want a goal is that underlying feeling they think is lacking...which is what you're saying when 'getting rich' isn't really good motivation.
Ironically, if they had more of that feeling in their lives [or cultivate more of it] the GOAL would be closer for them to reach .
We're all driven by our feelings.
And a GOAL is only worth pursuing for WHO you have to become to reach it, and the skills it will help you cultivate... if the FEELING is the reason you want it so bad, then the real question is... what's causing that lack of feeling to begin with?
Thanks for your input